“I’m parshipping now” no longer at the “biggest” dating agency
Askan Deutsch in conversation with LTO
The Higher Regional Court of Munich has ruled that the dating website “Parship” may no longer call itself “Germany’s biggest dating agency”. An application by “Parship” competitor “LoveScout24” for an injunction against the advertising slogan led the way to the ruling. The Higher Regional Court has thus confirmed a decision by the Munich District Court, against which “Parship” had filed an appeal. One of the justifications that Parship had stated for the claim in its advertising slogan was the higher number of paying premium members. The court rejected this argument, as the consumer did not make a distinction between free memberships and premium services. Askan Deutsch, an expert in antitrust law from FPS’s Hamburg office, spoke with Legal Tribune Online (LTO) about the consequences of the ruling.